Page Comparison

<data>
    <item>
      <name>Joe Cole</name>
      <login>joe.cole</login>
      <password>kaboom1</password>
      <email>joe.cole@celoxis.com</email>
      <role_ids>1738,1912</role_ids>
      <client_ref_no>AIQ_87</client_ref_no>             <!-- Custom field attached to client>user> 
    </item>
    <item>
      <name>Mary Jane</name>
      <login>mary.jane</login>
      <password>krypton2</password>
      <email>mary.jane@celoxis.com</email>
      <role_ids>1738</role_ids>
    </item>
</data>

[
  {
    "name":"Joe Cole",
    "login":"joe.cole",
    "password":"kaboom1",
    "email":"joe.cole@celoxis.com"
    "client_ref_no":"AIQ_87"       <!-- Custom field attached to client>user> 
  }
  {
    "name":"Mary Jane",
    "login":"mary.jane",
    ...
 }
]